April 2023

Google ‘design thinking approach’, and you’ll find a myriad of articles about the five (5) stages of design thinking. However, there are several different processes that you can follow. A previous blog post of mine discussed the differences between Human-Centred Design and Design Thinking. In this article, I explore some of the industry’s most useful […]

Is there a difference between Human-Centred Design (HCD) and Design Thinking? To answer this question, let’s explore these two approaches. There’s been a noticeable shift towards using human-centric or customer-centric design methods in the past few years. Interestingly, I’ve been using HCD and Design Thinking methods for the last five years to develop strategy and